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i see where you are coming from. But in the real world that's not how it works. People create and publish stuff where other people are. That is the reason why iMessage, Facebook, Instagram, Twitter, WhatsApp remains on top. Even if telegram or signal is better, mastodon or lemmy is more open no one uses because other people aren't there.
The whole web is siloed into a handful number of websites from a few companies. That's all of our fault. They gave out these services for free, killing paid alternatives and then locking us into their locked garden. You can't ask people to pay for stuff anymore because they're accustomed to the free, vc paid web.
Websites owner's can't stay away from this. They have to implement it if they want adsense to work at some point. And there are no alternatives remember the whole ad industry has siloed into 3 giants as well.
And the people who protest? There are very little compared to pre 2000s. The next generation of people will only know how to use these tightly controlled devices. Most don't even know how filesystems work. It's not their fault. These corporations made anything else inaccessible for them. What's a computer?