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Electronic Arts CEO Andrew Wilson confirmed the company is considering putting ads in traditional AAA games, which players purchase for around $70 apiece.
During EA's latest earnings call, Wilson said, "Advertising has an opportunity to be a meaningful driver of growth for us," and that teams are looking at how to thoughtfully implement ads within game experiences.
Everybody: "Οι εταιρειες ΑΑΑ gaming εχουν μια απο τις πιο μισητες χρονιες"
EA: "Hold my beer"
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EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO
"Advertising has an opportunity to be a meaningful driver of growth for us."www.tomshardware.com